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With Makeup, Go Big Or Go Home!

Mintel finds bold cosmetic looks are influencing on social media.

Whether going for a light-handed and natural or vibrant and bold look, today’s American women are interested in makeup looks on two ends of the beauty spectrum. While the natural look is a go-to for the majority of women across the US, as nearly eight in 10 female color cosmetics users have tried or are interested in trying a no-makeup look (78%), or its staple glossy lip (79%), current social media trends are influencing women to try their hand at bold makeup looks. New research from Mintel rev...

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